NIHON ICHIBAN  | Japan's Best to You
NIHON ICHIBAN  | Japan's Best to You
NIHON ICHIBAN  | Japan's Best to You

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MATZUZAKI Senbei

Senbei crackers are part of the Japanese food culture and are often served together with green thee.

Most Senbei are made from rice flour, but there are also varieties based on wheat, fish or shrimp. Traditionally, they are baked, grilled or roasted over charcoal, while brushing them with soy sauce, ‘mirin’ and a sometimes an additional characteristic sauce. They are often wrapped in Nori seaweed to complement the taste and look. 

Nowadays, they can be found in many creative forms and shapes, including curry flavour, a fish bone base and even chocolate! Senbei have gained popularity abroad as a low-calorie and savoury snack, but few people have experienced the difference between industrial and traditionally-made Senbei.

Sweet or savory Senbei biscuits of the highest quality

Matsuzaki Senbei was established in 1804 and is now run by the sixth generation of the Matsuzaki family. For many years they have specialized in typical Senbei crackers with different flavours and textures. The third generation opened a main shop in Ginze – Tokyo’s most prestigious shopping district, where they became famous for their ‘Kawara Senbei’. These tile-shaped crackers, also known as ‘Sanmido’, are very sweet and crunchy and feature coloured motifs that change every season and range from flowers and fireworks, to Hello Kitty. These motifs can even be customized for special occasions, such as anniversaries, weddings and other memorable celebrations!

  • Hand-painted Sweet Senbei from Matsuzaki, Panda and Sakura *LIMITED edition*

    Regular Price:$5.77

    $5.77

    Out of stock

  • Matsuzaki's Original "Kaki no tane" senbei, 40g

    Regular Price:$3.30

    $3.30
    Add to Cart
  • Matsuzaki 'Oedo' Variety Senbei Set, sweet and salty, 2023 New Year's LIMITED EDITION

    Regular Price:$20.61

    $20.61

    Out of stock

  • Hand-painted Sweet Senbei from Matsuzaki, 2023 New Year's LIMITED EDITION

    Regular Price:$10.72

    $10.72

    Out of stock

  • Matsuzaki Senbei Fried Rice Crackers, Standing pack "Black Sesame", 110g

    Regular Price:$3.30

    $3.30
    Add to Cart
  • Matsuzaki Senbei Fried Rice Crackers, Standing pack "Zarame", 100g

    Regular Price:$3.30

    $3.30
    Add to Cart
  • Matsuzaki Senbei Fried Rice Crackers, Standing pack "Sesame Rounds", 100g

    Regular Price:$3.30

    $3.30
    Add to Cart
  • Matsuzaki Senbei Fried Rice Crackers, Standing pack "Basil", 80g

    Regular Price:$3.30

    $3.30
    Add to Cart
  • Matsuzaki Senbei Fried Rice Crackers, Standing pack "Mayonnaise", 90g

    Regular Price:$3.30

    $3.30
    Add to Cart
  • Sweet Tile Senbei from Matsuzaki "Lattice Assortment", 12 pcs.

    Regular Price:$8.25

    $8.25
    Add to Cart
  • Green Nori Special Edition Okaki from Matsuzaki, 8 pc.

    Regular Price:$4.53

    $4.53
    Add to Cart
  • Hand-painted Sweet Senbei from Matsuzaki 'Kawarasenbei', 4 Seasons

    Starting at: $8.25

    Price as configured: $8.25

    View Details
  • Hand-painted and Sweet Tile Senbei Mixed Set from Matsuzaki

    Regular Price:$16.49

    $16.49
    View Details
  • BEST OF Matsuzaki 'Oedo' Variety Senbei Set, sweet and salty

    Starting at: $16.49

    Price as configured: $16.49

    View Details
  • Sweet Tile Senbei from Matsuzaki "Ikari Beans", 6 pcs.

    Regular Price:$3.30

    $3.30
    Add to Cart
  • Sweet Tile Senbei from Matsuzaki "Peanut Tortoise", 5 pcs.

    Regular Price:$3.30

    $3.30
    Add to Cart
  • Sweet Tile Senbei from Matsuzaki "Half Moon Miso", 6 pcs.

    Regular Price:$3.30

    $3.30
    Add to Cart
  • Sweet Tile Senbei from Matsuzaki "Lattice Crushed Peanuts", 6 pcs.

    Regular Price:$3.30

    $3.30
    Add to Cart
  • Sweet Tile Senbei from Matsuzaki "Chocolate Lattice", 6 pcs.

    Regular Price:$4.12

    $4.12
    Add to Cart
  • Arare Senbei, Japanese snack Set from Matsuzaki "Narukami"

    Starting at: $16.49

    Price as configured: $16.49

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  • Crispy Senbei Sticks to share, from Matsuzaki, 32 ~ 72 pcs.

    Regular Price:$9.89

    $9.89
    View Details
  • Souka Hard-Crispy Senbei Set from Matsuzaki "Honmaru", Six flavors 14 or 21 pcs.

    Starting at: $16.49

    Price as configured: $16.49

    View Details
  • Souka Thin-Wavy Senbei Set from Matsuzaki "Nishinomaru", 4 or 5 flavors

    Starting at: $8.25

    Price as configured: $8.25

    View Details
  • Souka Senbei 'Zarame Granulated Sugar' from Matsuzaki, 5 large pcs.

    Regular Price:$5.36

    $5.36
    Add to Cart

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